Common Grounds x Social Affair is a collaboration between croffle pastries and Common Grounds's bottled coffee. Aimed to change perceptions young women and teens that specialty coffee isn't always bitter and an 'old-man's' drink.

Packaged in a play-kitchen inspired box, we created perforation openings that resembles fridge (opens sideways) and oven door (opens downward). With a whimsical design and colourways, we wanted to portray specialty coffee as fun and approachable.